MZDAY - Mazda Unveils Mazda MX-30 First Mass-Production EV at Tokyo Motor Show
HIROSHIMA, Japan, Oct 23, 2019 - (JCN Newswire) - Mazda Motor Corporation has unveiled its first mass-production electric vehicle, named Mazda MX-30, at the 2019 Tokyo Motor Show.(1)
A new addition to Mazda's car lineup, the MX-30 is the automaker's third new-generation model. Aiming to offer an experience that lets customers relax and be themselves and deepens the bond between car and owner, the model offers a creative time and space that invites new ways of using a vehicle.
Under the Car-as-Art ethos, the styling of MX-30 aims to raise its artistic value and expand the expressive range of Mazda's Kodo--Soul of Motion design language. Based on a concept of "Human Modern,' the design stays grounded in the beautifully honed, handcrafted forms of Kodo, yet aligns itself with changing values and new lifestyles.
Spaces in and around the center console give the cabin an open feel, and environmentally conscious materials such as cork and fabrics made from recycled materials are used in ways that bring out their natural appeal, creating a comfortable interior space. In addition, the MX-30 adopts freestyle doors(2) so customers can invent new and creative ways of using the car.
In line with the human-centric philosophy, Mazda engineers were determined to deliver the same Jinba-ittai driving joy that every Mazda offers in the EV as well. The model adopts Mazda's new electric-drive technology, e-Skyactiv, and combines outstanding response with smooth dynamic behavior to achieve performance that drivers can enjoy naturally.
"In any era, Mazda wants people to experience exuberant moments in life through cars," said Akira Marumoto, Mazda's Representative Director, President and CEO at the show. "We will continue striving to deliver creative products and technologies so our customers will love and hold onto their Mazda for a long time."
(1) Press days are Oct. 23 (8 a.m. to 6 p.m.) and 24 (8-11:30 a.m.) The show is open to the public from Oct. 25 through Nov. 4.
(2) Center-opening double doors
Please visit following websites for more information.
Mazda's 2019 Tokyo Motor Show website.
https://www.mazda.co.jp/experience/tokyomotorshow2019/en/
Mazda MX-30 special website
https://www.mazda.com/en/new-generation/mx-30/
(The website will be available from 12:00 on Wednesday, October 23, 2019. JST)
About Mazda
Mazda Motor Corporation (TSE: 7261) started manufacturing tools in 1929 and soon branched out into production of trucks for commercial use. In the early 1960s, Mazda launched its first passenger car models and began developing rotary engines. Still headquartered in Hiroshima in western Japan, Mazda today ranks as one of Japan's leading automakers, and exports cars to the United States and Europe for over 30 years. For more information, please visit www.mazda.com
Source: Mazda
Contact:
Corporate Communications DivisionMazda Motor Corporation, Japan+81-3-3508-5056 [Tokyo]+81-82-282-5253 [Hiroshima]mailto: media@mazda.co.jp
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