MDIA - MediaCo's, Estrella TV, Continues to Build Prime Time Momentum with Double-Digit Growth in Key Demo
MediaCo today announced a strong second quarter, with EstrellaTV delivering year-over-year monthly growth for 5 of the last 7 months, including each month in Q2—a major milestone showing sustained momentum.
In Q2 2025, EstrellaTV averaged 15.3k P18-49 prime time viewers (Mon–Sun), up 23% from 12.4k in Q2 2024. Notably, EstrellaTV was the only Spanish-language broadcast network to grow in this demo during prime.
June closed with continued gains:
- June P18-49 Mon–Sun prime: 15.0k, up from 12.5k YoY (third straight monthly gain).
- Mon–Fri prime time up 29% YoY (19.4k vs. 15.0k).
Program highlights:
- Noticiero Cierre de Edición (10p): 32.4k viewers, +7% vs. season average.
- 24 Horas Late (10:30p): 29.6k, +14%.
- Minuto Para Ganar (6p): +20% vs. season-to-date.
- Alarma TV (11p): up from 6.7k to 7.7k, with late-night repeats also posting double-digit gains.
“This quarter marks a turning point for EstrellaTV,” said Brian Fisher, SVP, Video Sales, MediaCo. “After six years, we’re delivering sustained growth in our core demo, reflecting the strength of our content and connection with Hispanic audiences.”
MediaCo will continue investing in original programming and digital expansion to build on this growth through the rest of 2025.
ABOUT MEDIACO
MediaCo (NASDAQ:MDIA) is a national multimedia company delivering culturally resonant content through television, radio, and digital platforms. Its iconic brands, including WBLS, Hot97, Don Cheto Radio Network, and top-rated Spanish-language stations in New York, Los Angeles, Dallas and Houston, reach millions of multicultural consumers each week.
Source: Nielsen National TV View, National Sample; Panel Only, TV with Digital. Live+Same Day, Strict Daypart Averages; P18-49 AA (units). Season-to-date (9/23/24 - 6/29/25 vs. 9/25/23-6/30/24); June (5/26/25 - 6/29/25 vs. 5/27/24-6/30/24).
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