DDAIF - Mercedes-Benz: The Way To Higher ROIC And A Higher Stock Price
- Traditional car manufacturers have struggled for the better part of the last decade as new competitors have stolen the limelight.
- Mercedes wants to push its brand even further into the exclusive premium segment in order to differentiate itself.
- Management will focus on luxury over mainstream, profits over volume while exiting low margin products and channels.
- A focus on increasing margins and ROIC could drive value for shareholders, but the ambitious plan requires perfect execution and is not without risk.
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Mercedes-Benz: The Way To Higher ROIC And A Higher Stock Price