GMVHF - MGM Resorts' pursuit of Entain called a strategic move

Union Gaming says the potential deal between MGM Resorts (MGM) and Entain (GMVHF) could be a landmark transaction in the sports betting world. Analyst John DeCree: "The acquisition of Entain would help MGM integrate the digital gaming segment with its land-based casino and entertainment businesses to create a holistic omni-channel offering. We believe the omni-channel integration across digital and land-based gaming is a significant opportunity that is still widely overlooked by investors. While Entain brings technology and experience in the digital gaming industry, there is significant value across MGM’s well-known brands, its 34m+ Mlife loyalty members, and top notch land-based casinos (and market access) across the US.""We believe MGM's pursuit of Entain is a smart, strategic effort that would allow BetMGM to maximize ROI on customer acquisition across multiple channels. It would also give BetMGM direct access to MGM’s fortress balance sheet that offers more efficient capital for growth." Looking

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MGM Resorts' pursuit of Entain called a strategic move