SONY - Microsoft unveils Open App Store Principles as it looks for Activision approval

Microsoft (NASDAQ:MSFT) announced on Wednesday a new set of Open App Store Principles that will work on the Microsoft Store on Windows and the next version of marketplaces the company has for games. In a blog post, Microsoft's President and Vice Chair Brad Smith said the principles were developed "in part to address Microsoft's growing role and responsibility as we start the process of seeking regulatory approval in capitals around the world for our acquisition of Activision Blizzard." Microsoft shares gained nearly 1.5% to $308.66 in mid-day trading on Wednesday. In addition, Microsoft said it intends to keep "Call of Duty" and "other popular" Activision Blizzard titles on Sony (NYSE:SONY) PlayStation beyond existing agreements and said it was interested in "taking similar steps to support Nintendo’s (OTCPK:NTDOY) successful platform." Last month, Microsoft announced its intention to acquire Activision Blizzard (NASDAQ:ATVI), which makes popular video games such as "Call of Duty," for nearly

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Microsoft unveils Open App Store Principles as it looks for Activision approval