LULU - Millennial and Gen Z sustainability focus to boost these names the most Cowen says
Millennials and Generation Z consumers are much more interested in sustainability and social impact than prior generations. Cowen identifies the stocks best positioned to take advantage of their preferences as the two group's spending power rises in coming decades.Citing Pew Research, the team at Cowen notes Gen Z and Millennial consumers will make up 70% of the global population by 2028 vs. 47% today.Seventy-six percent of those between the ages of 18-34 cite sustainability and social impact as important factors in purchases vs. 45% for those 35-55.Cowen outlines the impact of these trends for various sectors, identifying Nike (NKE), Lululemon (LULU), Adidas (ADDYY), Amazon (AMZN), Facebook (FB), TheRealReal (REAL), Ulta Beauty (ULTA), The Boston Beer Company (SAM), Chipotle Mexican Grill (CMG), Wingstop (WING), and PayPal (PYPL) as the top stocks to benefit.Nike, Lululemon, and Adidas were among the companies with the best sustainability profiles thanks to e-commerce efforts that are
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Millennial and Gen Z sustainability focus to boost these names the most, Cowen says