MF - Missfresh launches personalized concierge services for high-value customers
Missfresh (NASDAQ:MF) completed the first phase of its rollout of the Missfresh 1V1 Advisor personalized shopping concierge services. The average number of orders per customer and average revenue per user (ARPU) participating in the Missfresh 1V1 Advisor program were up 70% and 100% respectively, compared with that of non-concierge service customers. Missfresh launched the 1V1 Advisor program for its existing and potential high-value customers on its on-demand online retail platform in Q3 of 2021. MF foresees that 30% of its users will be covered by the 1V1 Advisor program by mid-2022.
For further details see:
Missfresh launches personalized concierge services for high-value customers