MF - Missfresh reports double sales growth during holiday season week

Missfresh (NASDAQ:MF) trades 2.9% higher premarket after it reported double growth in gross merchandise value generated on the Missfresh platform in pre-holiday sales levels during the week-long festival. Sales of the company's Ready-to-Cook, Ready-to-Heat, and Ready-to-Eat products increased 2.7 times during the CNY holiday compared with pre-holiday levels. Missfresh kicked off its Ready-to-Eat (3R) sales in early 2020, and in 2021 total sales of its 3R products grew more than 300% Y/Y; in Q4, 40% of Missfresh's users purchased 3R products on the platform. Fresh cut flowers during the festival saw 2.2 times sales growth.

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Missfresh reports double sales growth during holiday season week