PAR - Mobivity and ParTech collaborate for brands digital transformation

Mobivity Holdings ([[MFON]] +3.0%) partnered with ParTech, wholly owned subsidiary of PAR Technology ([[PAR]] +5.2%), provider of point of sale software and integrated technical solutions to the restaurant and retail industries.Mobivity is integrating its Recurrency platform with PAR Technology’s Brink POS delivering actionable insights from POS data - accelerating brands' digital transformation - and power 1:1 digital engagement."The combination of Mobivity's Recurrency platform and our Brink POS will allow restaurants to quickly understand and adapt to guest behavior using intelligent data and create personalized and branded experiences that ultimately increase guest engagement," Director of Strategic Partnerships at ParTech Stephen Lee commented.

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Mobivity and ParTech collaborate for brands digital transformation