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We track short interest data in the market because it often times presents good trading opportunities with the potential for large price swings potentially highlighting market pricing discrepancies. There's no secret in how to interpret the data, stocks that are heavily shorted for one reason or another have attracted significant bearish sentiment and the first step is really to understand why. Often times a company's weak operating environment or poor financial outlook leads to a sell-off in the stock that further reinforces short selling that drives short interest higher.