GRIL - Muscle Maker Grill launches online meal plan delivery platform

Muscle Maker (GRIL) is up 11.54% in premarket after the company announced a deal with Happy Meal Prep to roll out online meal plan delivery service platform.The restaurant chain says this will expand its reach to new audience of health conscious consumers.Happy Meal Prep and their marketing partner, Combustion Group specialize in creating and marketing custom websites exclusively focused on the online meal plan restaurant segment."Muscle Maker Grill’s meal plan service has the capability of extending the company’s reach into multiple geographic areas from one location," says Michael Roper, CEO of Muscle Maker Grill. "This combined with ghost kitchens, delivery and non-traditional locations allows Muscle Maker Grill to keep offering new ways to reach consumers, where they are located, with multiple consumer touch points."

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Muscle Maker Grill launches online meal plan delivery platform