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NTCO - Natura: Strategic Confusion And Subpar Execution
Natura &Co Holding S.A. American Depositary Shares
2024-02-08 12:11:36 ET
Summary
The beauty industry is experiencing significant growth and has strong demand resiliency and pricing power.
Natura has repositioned itself in the masstige/low prestige segment, but lost strategic drive.
Natura's strategic direction and integration of Avon have been challenging, making it a less favorable investment option.
Natura ( NTCO ) is a Brazilian beauty company with a global reach and relevant size in the industry. It operates in a market that generated $430 Billion in revenues in 2022 and is expected to grow at a 6% compounded rate throughout 2027, to $580 Billion....