NLSN - Netflix seen having 'isolated' negative effect from suspending business in Russia
Netflix (NASDAQ:NFLX) last week joined the growing number of American tech giants that have suspended operations is Russia due to its invasion of Ukraine. And while the move may have some impact on the streaming TV giant's stock, it is not likely to be a major blow to Netflix's (NFLX) overall business. That's the opinion of Benchmark analyst Matthew Harrigan, who said in a research note Monday that there is "a clear crisis fallout" that could affect Netflix's (NFLX) stock valuation and international growth numbers, but its Russian subscriber base is paltry compared to other countries and regions. "The isolated financial effect is minimal," Harrigan said, noting that "less than an estimated 1 million of [Netflix's] 222 million [subscribers] reside in the Russian Federation." Harrigan also said he remains "bullish" on the global direct-to-consumer streaming TV market. However, while Harrigan acknowledged Netflix's (NFLX) strong position in the streaming TV market,
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Netflix seen having 'isolated' negative effect from suspending business in Russia