NEGG - Newegg expects 'substantial benefits' from ChatGPT integration

2023-03-27 09:37:00 ET

Newegg Commerce ( NASDAQ: NEGG ) announced on Monday that the company is using ChatGPT to improve the online shopping experience for customers.

The company said that it has started using ChatGPT for PC Builder shopping tool, which helps customers select components to build a desktop PC. In addition, Newegg said the service will optimize text content throughout the Newegg website, and improve customer service chat.

ChatGPT is now included in Newegg’s PC Builder, an online shopping tool launched in June of 2020 that helps customers discover compatible parts so they can build a desktop PC system with their preferred specifications and budget. Currently in beta, the AI-based search feature is noted to enable customers to enter their desired PC attributes into a search bar for ChatGPT to evaluate and recommend PC component configurations.

"Through testing, we’ve proven that ChatGPT has a practical use for Newegg based on the added quality and efficiency it creates," noted Newegg exec Lucy Huo.  She noted that ChatGPT will not replace employees, but adds resources so employees are available to handle more complex projects. Looking ahead, substantial benefits are anticipated.

Shares of Newegg ( NEGG ) opened trading on Monday with a 0.78% gain.

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