NEGG - Newegg points to benefits from AI integration

2023-06-14 08:26:08 ET

Newegg Commerce ( NASDAQ: NEGG ) announced on Wednesday that it is using AI to automate the review process for website product description content for all new marketplace product listings.

The online retailer said by using a combination of the latest natural language processing models, the AI-driven quality assurance program has achieved a strong success rate.

The AI system is programmed to analyze text for grammar, spelling and inappropriate words, phrases and trademarked brand names. The tool reviews thousands of new marketplace product listings per day. On average, the AI rejects approximately 8% of new marketplace product descriptions, which then prompts Newegg employees to contact sellers to ensure their product text is accurate. Based on the feedback received, the AI is then re-programmed on a continuous basis to learn and improve as it ingests data and receives direction.

Newegg ( NEGG ) noted it has saved meaningful hours of employee manual review time each day through the use of AI on repetitive manual tasks to free up employees to focus on more complex duties geared towards improving the overall customer experience.

“Our AI model’s aim is to help our marketplace sellers easily list up to thousands of their products quickly and accurately to get the products ready to generate sales,” said Newegg exec Jeff Lin. "We’re programming with AI across our tech platforms and finding ways for AI to improve experiences and solve problems," he added.

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