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home / news releases / VZIO - Nielsen expands Smart TV Data deal with Vizio's Inscape for local and national TV viewership

VZIO - Nielsen expands Smart TV Data deal with Vizio's Inscape for local and national TV viewership

VIZIO Holding Corp. Class A
Nielsen (NYSE:NLSN) and Vizio (NYSE:VZIO) announced a multi-year agreement that provides Nielsen with precise glass-level viewership data powered by Inscape Smart TV data. The deal includes a period of exclusivity for data gathered on an expanded roster of 400 local stations that will be processed by Inscape's systems. Through this agreement, Nielsen can now add big data from a pool of ~20M Smart TVs, a key enhancement that includes incremental coverage for 400 stations across local U.S. markets. VIZIO's Inscape data captures viewing data from millions of connected TV devices and streaming environments. Nielsen's panels will be used to validate what is missing in big data sets, including complete representation, over-the-air inclusion, validation of diverse representation, understanding  when the TV is on or off, and persons-level measurement.

For further details see:

Nielsen expands Smart TV Data deal with Vizio's Inscape for local and national TV viewership
Stock Information
Company Name: VIZIO Holding Corp. Class A
Stock Symbol: VZIO
Market: NYSE
Website: vizio.com
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