SONY - Nielsen expands streaming ratings offering with more platform audience data

Nielsen Holdings (NLSN +0.3%) is marking a harder pivot toward the streaming world with the launch of Streaming Video Ratings, offering viewership by platform and advanced audience demographics alongside traditional linear TV ratings. The ratings company estimates that among homes that can stream, share of streaming has jumped to 25% from 18% in just a year's time. Nielsen's original subscription video on demand content ratings looked to measure specific streaming content, but the new offering is made to offer insight on specific platforms (ad-supported or otherwise) during more custom time periods; devices streaming to the TV, including Apple TV (AAPL +0.4%), Roku (ROKU +0.7%), consoles from Xbox (MSFT +0.1%) and PlayStation (SONY +1.3%) and smart TVs; and more detailed demographic and behavioral info. Among initial insights from the new offering: Netflix (NFLX -1.2%) now accounts for about 7% of total time to the television. The company also estimates a third

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Nielsen expands streaming ratings offering with more platform, audience data