ADDDF - Nike Could Face A Lost Decade

Summary

• Nike's slogan is to "Just Do It," but in this article, I argue that shouldn't apply to buying Nike's stock.
• I’ll dig into pressing questions like "How fast can Nike grow?" And, “Is Nike’s capital allocation deteriorating?”.
• Nike’s direct-to-consumer business is great for consumers. But for shareholders, it’s a costly endeavor.
• There's a real possibility we look back in 10 years and find that Nike’s stock has gone nowhere. But why? Let’s dive in.

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