ROST - Nike Lululemon Poshmark and RealReal are standouts in Cowen's Gen Z/Millennials Survey

Cowen is out with its deep dive on the rapid ascent of millennials and Generation Z. "Our proprietary survey of 18-34 year old consumers suggests the themes of sustainability, social commerce and shifts to digital will have profound effects on growth and risk across retail, e-commerce, restaurants/food, cannabis, and payments sectors. Key themes from our 2020 survey largely strengthened, suggesting that ESG and social commerce gained greater momentum in 2021 with key cohorts." As for particular stocks, Williams-Sonoma (NYSE:WSM) is said to well positioned to benefit from a greater focus on sustainability, especially as Millennials represent the largest percentage of customers and sales. Nike (NYSE:NKE) and Lululemon (NASDAQ:LULU) showed robust positioning in Cowen's category level surveys of Gen Z and Millennial consumers. Off-price retail also showed large gains in the survey with younger consumers relative to 2019 and 2020, which Cowen says bodes well for store productivity at TJX Companies

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Nike, Lululemon, Poshmark and RealReal are standouts in Cowen's Gen Z/Millennials Survey