QVMS - No Really It's Good That Black Friday And Cyber Monday Sales Declined This Year
- Americans shelled out $8.9 billion on Black Friday deals and $10.7 billion on Cyber Monday specials, compared to $9 billion and $10.8 billion in 2020, according to Adobe Analytics.
- Consumption in the U.S. grew $214.3 billion, or 1.3%, from September to October, marking the eighth straight month that personal expenditures increased.
- Supported by low rates, easy money, and rising wages, consumers have by and large shifted much of their discretionary spending from experiences (dining out, movies, concerts) to merchandise.
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No, Really, It's Good That Black Friday And Cyber Monday Sales Declined This Year