EVRI - Not only ratings! Super Bowl sports betting hits new heights
It's already a few days after Super Bowl LVI, when the LA Rams defeated the Cincinnati Bengals, but the statistics surrounding the big game are just starting to pour in. The matchup drew some 112M viewers, up about 14% from last year, boosted by remarkably close playoff games, as well as the Rams representing a major media market. About 99.2M viewers tuned in on NBC's main delivery channel, with another 11.2M on streaming (including NBCUniversal's Peacock), and about 2M on the Telemundo Spanish network. Increased competitiveness: The figures wrap up a strong season for the National Football League. Viewership in the regular season rose 10% Y/Y to its highest point since 2015, and the two conference championship games each averaged nearly 50M viewers. NBC was part of the NFL's landmark 11-year media rights deal reached last spring, netting the league more than $100B long-term and keeping most of the games
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Not only ratings! Super Bowl sports betting hits new heights