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Nu Skin Enterprises (NUS) is a personal care and nutrition multi-level marketing (or MLM) company which has been on a roller coaster ride over the past decade. Ten years ago, NUS was a $15 stock. Over the following decade, NUS stock rallied to $60, dropped to $40, skyrocketed to $140, plunged to $40, rebounded to $60, sold off to $30, soared to $90, and has most recently slid to $50.
Needless to say, NUS stock is no stranger to volatility. That stock price volatility is a byproduct of the operational volatility that is