UBSFY - October videogame sales +14% as preview of new-generation holiday season

Videogame sales growth accelerated in October, the last month before the first new major console launches in four years, as a double-digit gain in content sales offered a preview of what might be as the industry entered its crucial quarter. Overall sales rose 14% year-over-year in October, to $3.84B, according to NPD Group. That's down from last month's $4.3B in a usual lull month before November brings major holiday releases. That brings year-to-date sales to $37.5B, up 20% from the same period in 2019. Once again, all categories saw increases. Even as many gamers awaited this week's launch of the first new-generation consoles in seven years from Microsoft and Sony, hardware spending rose 41% from last year, to $259M. Strong sales in Nintendo Switch offset declines in the other platforms to spur the rise. That brought year-to-date hardware spending to $2.5B, up 23% year-over-year, NPD says. Spending on accessories kept

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October videogame sales +14% as preview of new-generation holiday season