WPP - Omnicom Group: Creating Value Despite Modest Growth
Introduction
Omnicom Group Inc. (NYSE:OMC) is one of the largest advertising and marketing firms in the world, with over 70,000 employees across 1,500 agencies under its holding company umbrella, serving 5,000+ clients in more than 100 countries. This global reach not only helps diversify its revenue base, but also serves to give the firm exposure to faster-growing, lower-correlated emerging markets. Serving these varied demographics is a challenge, but its interconnected platforms and truly diverse cultural assets provided by its smaller home-grown agencies, affords it a wider perspective that helps the company better monitor