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Looking to buy a car in China? Or to rent a flat in the UK? Or to find a job in Australia? Most people nowadays start these search activities by browsing online ads. The internet has quickly become the virtual flea market of choice for people's daily lives in many places across the globe.
The business model behind is quite straightforward - connecting buyers and sellers through websites and mobile apps. The revenue source? Mostly, subscription-based advertiser membership, which generates recurring sales streams, while pay per lead, pay per view and pay