OPW:CC - Opawica Announces December 2022 Airing Date for Viewpoint Documentary Hosted by Dennis Quaid
(TheNewswire)
Vancouver, British Columbia, - TheNewswire - November 10th,2022, (TSXV:OPW) (FSE:A2PEAD) (OTC:OPWEF) (the“Company” or “Opawica”) is pleased to announce that in December, an educational documentary series“Viewpoint with Dennis Quaid” ( “Viewpoint” )coupled with an extensive advertainment campaign will begin. Thelong-running award-winning series, hosted by the well-known actorDennis Quaid produces educational documentaries on a range of topicsincluding business, technology, travel, health, and culture – with afocus on highlighting innovation around the world. Viewpoint isdistributed nationwide in the United States through public televisionstations and major networks; including but not limited to CNBC, FOX Business, Bloomberg TV, DiscoveryChannel, History Channel, National Geographic and HLN and is aired to over 60 million households in the UnitedStates.
Blake Morgan, President, and CEO of Opawica, noted,“Although later th a nanticipated, the educational documentary series‘Viewpoint with Dennis Quaid’ ( “Viewpoint” )starting in December 2022 will give Opawica great exposure as we moveinto our phase two drill campaigns. Four hundred, 1 minute prime timeadvertisement slots will help bring awareness to Opawica as wecontinue to build into 2023.”
Background
In 2021, Viewpoint producers reached out to the CEO ofOpawica Explorations Inc. Blake Morgan, as part of their search for afeatured company to headline a planned episode on Junior Mining andExploration in Canada. After several months of discussions with seniorproducers and writers, the Company was chosen and offered the chanceto participate. Given the educational aim of the series, one of theprimary goals of the episode will be to bring attention to Opawica andtheir impact on mineral exploration. Opawica’s use of AI technology,it’s CEO and elite projects fit this mandate, and were significantcontributing factors in Viewpoint’s selection.
Opawica’s management and Viewpoint production teambegan filming on May 24 th , 2022 and created content to be released toover 60 million homes in 2022. In addition to the final productsdesigned for television release, the Company will also retain all thehigh-definition raw camera footage (5+ hours) for potential futureuse.
Content & Distribution
There will be two segments produced for televisionrelease:
Public Television Segment
This documentary segment aims to educate the audienceabout the featured topic of the episode – in Opawica’s case –the business and technology of mining exploration in Canada. Thesegment is distributed via public television stations (including PBS)in all US states. Each public television station will have the rightto air the segment for one year, and on average these segments appear45-60 times per quarter, reaching approximately 60 millionhouseholds.
Educational Commercial Spot for Major Networks
This 60-second educational commercialsegment is designed for distribution via major networks in the U.S. Itwill air once nationally, and 400 times regionally in the top 100 mostpopulous cities. Viewership is estimated at approximately 84 millionhouseholds, and all airings will occur between 6 – 11p.m. primetime, in their respective time zones. Example networks which willcarry the segment include CNBC, FOX Business, Bloomberg TV, DiscoveryChannel, History Channel, National Geographic and HLN.
Opawica was responsible for paying a participation fee,and crew travel fees, for an aggregate of US$27,900. Most costs werecovered through public television funding sources for the series.Viewpoint estimates that costs for a comparable, unsubsidized project(including filming, editing, airings, distribution, Dennis Quaid,ownership, licencing rights, etc.) would typically total in excess ofUS$250,000.
About Opawica Explorations Inc.
Opawica Explorations Inc. is a junior Canadianexploration company with a strong portfolio of precious and base metalproperties within the Rouyn-Noranda region of the Abitibi Gold Belt inQuébec and in Central Newfoundland and Labrador. The Company’smanagement has a great track record in discovering and developingsuccessful exploration projects. The Company’s objective is toincrease shareholder value through the development of explorationproperties using cost effective exploration practices, acquiringfurther exploration properties, and seeking partnerships by eitherjoint venture or sale with industry leaders.
FOR FURTHER INFORMATION CONTACT
Blake Morgan
President and Chief Executive Officer
Opawica Explorations Inc.
Telephone: 604-681-3170
Fax: 604-681-3552
Neither the TSX Venture Exchange nor its RegulationService Provider (as the term is defined in the policies of the TSXVenture Exchange) accepts responsibility for the adequacy of accuracyof this news release.
Forward-Looking Statements
This news release contains certain forward-lookingstatements, which relate to future events or future performance andreflect management’s current expectations and assumptions. Suchforward-looking statements reflect management’s current beliefs andare based on assumptions made by and information currently availableto the Company. Readers are cautioned that these forward-lookingstatements are neither promises nor guarantees, and are subject torisks and uncertainties that may cause future results to differmaterially from those expected including, but not limited to, marketconditions, availability of financing, actual results of theCompany’s exploration and other activities, environmental risks,future metal prices, operating risks, accidents, labor issues, delaysin obtaining governmental approvals and permits, and other risks inthe mining industry. All the forward-looking statements made in thisnews release are qualified by these cautionary statements and those inour continuous disclosure filings available on SEDAR at www.sedar.com. These forward-looking statements are made as of the date hereof andthe Company does not assume any obligation to update or revise them toreflect new events or circumstances save as required by applicablelaw.
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