KHC - Oscar Mayer Debuts the Hot Dog Straw Paying Tribute to the Viral Video that Stunned the Nation
One year since the Hot Dog Straw’s famed inception, the brand introduces a limited-edition specialty sipper of its own, replicating the look and feel of a real Oscar Mayer hot dog
One year ago today, the viral ‘ Hot Dog Straw ’ video became an internet marvel, generating more than nine billion views on TikTok . The video sparked nationwide shock and awe that one would use a hot dog as a straw, let alone as a vessel to enjoy an ice-cold beer. In honor of its one-year anniversary, Oscar Mayer is commemorating this key moment in hot dog history by showing fans they don’t have to take food rules so seriously—because nothing is as fun and enjoyable as a delicious hot dog.
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Originally captured by “New York Nico,” Oscar Mayer commemorates the viral Hot Dog Straw's one year anniversary by debuting its own specialty sipper, available for pre-order nationwide. (Photo: Business Wire)
Using a delicious Oscar Mayer wiener as its muse, the Oscar Mayer Hot Dog Straw mirrors the same size and color of a delicious, cooked dog and is made using food safe soft silicone to replicate the feel of a real Oscar Mayer hot dog. The Hot Dog Straw is available for pre-order nationwide on oscarmayer.com/hotdogstraw while supplies last.
Whether you believe that a hot dog is a sandwich or have strong opinions on the condiments that belong on a delicious dog, one piece of etiquette remains the same: hot dogs are served on a bun. Originally captured by “New York Nico,” the viral ‘Hot Dog Straw’ changed the rules forever, vindicating the 54 percent of people who agree that beer is the ideal beverage to pair with a hot dog 1 and providing them with an easy shortcut.
“While the viral ‘Hot Dog Straw’ divided the internet, we salute the brave man who paved the way to enjoy his hot dog as he wishes,” said Kelsey Rice, Associate Director, Oscar Mayer. “Taking inspiration from a classic Oscar Mayer dog, the silicone Hot Dog Straw is designed for optimal sipping, and we hope it brings a friendly reminder that we don’t need to take enjoying a delicious hot dog seriously. Some things are just meant to be fun.”
A natural extension of the brand’s iconic “Keep it Oscar” platform, the meaty innovation is sparking smiles and bringing levity to fans’ everyday food routines. “Keep it Oscar” empowers all to enjoy themselves with seriously delicious meats, including Oscar Mayer’s 100% Beef Franks, Wieners, Cheese Dogs and more.
To learn more about the Oscar Mayer Hot Straw, follow @NewYorkNico and @OscarMayer on Instagram.
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2022 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn
1 National Hot Dog and Sausage Council, 2021
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Bethany Stokoski
Zeno Group for Oscar Mayer
bethany.stokoski@zenogroup.com
Kate Mitchell
The Kraft Heinz Company
kate.mitchell@kraftheinz.com