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There are many reasons why investors prefer to pick their own stocks instead of investing through a mutual fund, ETF, or even a closed-end fund. Some investors have a knack for picking winners even if the amount of analysis that goes into the buy or sell decision falls well short of the professional level depth that buy-side or sell-side analysts put in. There's also the issue of fees that the funds charge to pay the portfolio managers, analysts, and most importantly, distributors of those funds.