SIRI - Out-of-home leads ongoing ad rebound though magazines lagging

Advertising spending in the United States is still on the rebound from a summer 2020 COVID-19 pandemic slump, according to new data. The new figures from Standard Media Index - relying on a newly expanded pool of actual media buys - show the U.S. market surged 56% year-over-year in May, building on an 53% gain in April and March's 22% gain. That marks three straight months of growth vs. pandemic comparisons. And most media have benefited, with a key exception in consumer magazine advertising for companies like Meredith (MDP) - still declining in May, even as newspapers turned things around since April. Magazine advertising fell 21% from the prior year, while newspapers were a laggard but still pulled off 8% ad growth. And the biggest rebound? According to the data, that's in out-of-home advertising and radio, media set up to benefit from increasing out-of-home activities by consumers. Radio ad spending

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Out-of-home leads ongoing ad rebound, though magazines lagging