OB - Outbrain buys video intelligence AG for about $55 million in cash and stock

video intelligence AG ('vi') is a Swiss-based contextual video technology platform for digital and Connected TV media owners. Per the terms, Outbrain (NASDAQ:OB) will acquire vi for ~$55M, funded by $46.75M of cash and 412,500 Outbrain shares. The acquisition strengthens Outbrain's (OB) video offering for media owners and advertisers; Combines contextually matched content and in-stream video advertising for desktop, mobile and CTV. “vi fits perfectly into Outbrain’s core strategy of providing media owners with technology to enhance user engagement and monetization through relevant content and ads,” said David Kostman, Co-CEO of Outbrain (OB). The transaction is expected to close in Q1'22 and is expected to be accretive in the first year.

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Outbrain buys video intelligence AG for about $55 million in cash and stock