WMT - Painting the world pink: Mattel goes all out on Barbie
2024-03-07 14:04:40 ET
Capitalizing on the blockbuster success of Barbie and a multi-billion dollar industry, Mattel ( NASDAQ: MAT ) introduced plans to maximize on Barbie-fever with theme parks, restaurants, and even Barbie-themed rooms in a Bahamian resort. ...
Painting the world pink: Mattel goes all out on Barbie