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XLC - Pandemic weighs on Media and Entertainment Digital Ad Spending
The Communication Services Select Sector SPDR Fund
Media and entertainment industries expect US digital ad market shares to remain flat or diminish through 2021.In 2020, media will account for 4.7% of total US digital ad spending, while entertainment will make up 5.2%. By the end of 2021, media’s share of total digital ad spend in the US will drop again to 4.4%, while entertainment’s will remain flat at 5.2%.Related ETFs: [[XLC]], [[PBS]], [[IEME]].