SODA - PepsiCo Needs Cannabis More Than It Realized
PepsiCo (PEP) learned a lesson last week when the CFO told everyone that they have no plans for cannabis on the conference call and the stock immediately dipped 1.4%. In an effort to try to walk back his prior comment, the CFO later appeared on CNBC to say that the beverage giant is taking a hard look at the industry. We think PepsiCo, no matter how reluctant they might be, has no other choice but to start formulating its cannabis plan because the beverage market is fast-changing and the next billion-dollar opportunity could