PDRDF - Pernod Ricard España adds St. Petroni vermouth to its portfolio
Pernod Ricard’s ([[PDRDF]] +0.0%) subsidiary Pernod Ricard España has acquired a majority stake in Vermutería de Galicia, adding St. Petroni to Pernod Ricard’s brand portfolio.Three varieties of St. Petroni, using centuries-old, traditional maceration methods, have joined Pernod Ricard’s comprehensive brand portfolio: Vermu Rojo, Vermu Blanco and Bitter.Company says this addition to Pernod Ricard España’s portfolio forms part of the Group’s Transform & Accelerate strategic plan, which notably involves the active management of its brand portfolio.
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Pernod Ricard España adds St. Petroni vermouth to its portfolio