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PLNT - Planet Fitness: Growth Between A Rock And A Hard Place
Planet Fitness Inc.
PLNT's formidable growth machine must contend with the headwind of declining same-store sales growth and a host of smaller challenges.
Despite fundamental challenges, PLNT will have the tools to manufacture strong growth as it emerges from the lows of the pandemic.
New stores, increased royalties, higher membership fees, equipment-related revenue and other factors may drive growth, but investors must keep a wary eye for the effects of degrading growth rates.