PXI:CC - Planet Ventures Subsidiary 1st Eleven Limited Announces the Addition of the ECL Creator Network to 1st11 - a Wholly Inclusive Network with over 100 Female Game Creators
(TheNewswire)
VANCOUVER, British Columbia - TheNewswire - May 2, 2022 ?- ?Planet Ventures Inc.(?TSXV:PXI ) ( OTC:PNXPF ) ( FSE:P6U1?) (“?Planet” ?or the“?Company?”) is pleased to announce that1 st Eleven Limited (“ 1 st 11 ”), a wholly owned subsidiary of the Company, has reachedan agreement with ECL Gaming (“ ECL ”) whereby ECL will be joining1 st 11’s Creator Network.
ECL is a leading esports organisation focused oncreating a positive impact, equity and inclusion for women in thegaming industry. ECL is based in the United Kingdom and has over onehundred of the most popular and engaging female gaming creators,esports and YouTube talent. ECL will use 1 st 11’sChallenge App to create fun interactive challenges and rewards, aswell as to support 1 st 11’s proprietary formats and experiencesfocused on fun challenges, rewards and experiences.
1 st 11 is an entertainment and technologybusiness that is ‘The Home Of Challenges’ which offers fans,gaming creators and communities tools to be able to easily create andshare fun accessible challenges where fans can play to earn exclusiveexperiences, NFT rewards and more. 1 st 11 also helpsbrand partners activate within the gaming space with scalableinteractive programming and gaming formats that feature a growingnetwork of the world’s most popular sports stars, influencers andesports talent.
Via 1 st 11’s mobile ‘Challenge App’ fans caneasily play alongside or against their heroes and favourite creatorsacross a wide range of AAA titles and blockchain games. ECL will alsofeature in 1 st 11’s flagship football and gaming crossover formatalongside a number of 1 st 11 Ambassadors including internationalsoccer star Arthur Melo (Juventus & Brazil). ECL’s female gamingtalent will take part in the format’s hero challenges and promoteand support unique experiences supported by 1 st 11’stechnology where fans can join in the fun seamlessly.
Chris Glancy, Chief Product Officer 1 st 11,stated “1 st 11 is focused on promoting diversity, equity andinclusion within the gaming community. Our purpose is to design gamingchallenges and experiences that are fun, entertaining and positive.There are over a billion girls that play video games 1 , ECL has an incredibleroster of talent and we look forward to collaborating to make animpact together.”
The new strategic partnership will see all ECL’stalent roster incorporated into the 1 st 11 CreatorNetwork. The 1 st 11 Creator Network is a mobile talentmanagement and influencer marketplace custom built to provide best inclass analytics, measurement and full service support for scalablegaming activations by brands and rightsholders. The 1 st 11 CreatorNetwork is designed to blend seamlessly with 1 st 11’s consumerfacing ‘Challenge App’ where casual gamers can discover, take partin and create challenges whilst simultaneously earning, winningrewards and/or purchasing products.
Planet would also like to announce the appointment ofCraig Loverock to the Board of Directors. Mr. Loverock is a licensedCPA, CA. He has over 25 years’ experience in accounting andfinance roles in Canada, the United States and England. Mr. Loverockhas been the Chief Financial Officer and Corporate Secretary atContagious Gaming Inc. (TSXV:CNS) since November 30, 2015, andcurrently serves as the Chief Financial Officer of Sproutly Canada,Inc. (CSE:SPR). He also currently serves on the Board and as theChair of the Audit Committee for Worksport Inc. (NASDAQ:WKSP). Mr.Loverock is also on the Board of 1 st 11.
1 st 11 Entertainment
1 st 11 is a gaming, influencer and technologybusiness focused on designing fun, scalable and accessible formatsacross gaming and the metaverse in collaboration with authentic andcredible creators and sports talent. The business is based in the United Kingdom with hubs in Sao Paulo and BuenosAires. 1 st 11’s mobile talent management platform ‘1 st 11Creators’is home to hundreds of gaming creators, esports talent and proathletes including the likes of soccer star Arthur Melo (Brazil,Juventus F.C). 1 st 11 also partners with Final Level, which isone of the biggest gaming/ content groups in Latin America with 60million+ subscribers and over half a billion views per month. InEurope 1 st 11 is also working with the most popular FIFA 21 community ofFacebook Gaming, SAF Global Gaming. For more information about1 st 11, please visit 1 st 11’s website: https://1st11fun.com/ .
About ECL Gaming
ECL is the home of women’sesports. ECL’s vision is to help promote more diversity andinclusivity in the gaming industry and ECL aims to deliver industryleading content and experiences to engage consumers across the globe.A brand driven by diversity, ECL’s priority is to ensure that ALLgamers feel included, irrespective of age, gender, ethnicity, orsocial status. With an expected audience of 307 million people in2022, esports is one of the fastest growing industries, however,despite gaming’s rise into the largest form of mass mediaentertainment there is still not enough representation for women inthe gaming community. 2 ECL’s goal is to help promote more diversity and equality byempowering women to grow within the gaming community. For moreinformation about ECL, please visit ECL’s website: https://eclentertainment.gg/ .
A bou t Planet
Planet is an investment issuer listed on the TSXV, thatis focused on investing in disruptive companies and industries thathave high growth potential. Planet’s unique portfolio driveninvestment policies provide its investors with access to emerging andhigh-growth opportunities while shielding them from any formidabledownside. For more information, please visit Planet’s website: https://planetventuresinc.com/ .
ON BEHALF OF THE BOARD
“ ZulaKropivnitski ”
Zula Kropivnitski
Chief Financial Officer and Director
INVESTOR RELATIONS CONTACT
PLANET VENTURES INC.
Tel: (604) 681-0084
Email: info@planetventuresinc.com
CAUTIONARY STATEMENT ONFORWARD-LOOKING INFORMATION
This news release includes certainstatements that may be deemed "forward-looking statements".All statements in this news release, other than statements ofhistorical facts, that address events or developments that the Companyexpects to occur, are forward-looking statements. Forward-lookingstatements are statements that are not historical facts and aregenerally, but not always, identified by the words"expects", "plans", "anticipates","believes", "intends", "estimates","projects", "potential" and similar expressions,or that events or conditions "will", "would","may", "could" or "should" occur.Although the Company believes the expectations expressed in suchforward-looking statements are based on reasonable assumptions, suchstatements are not guarantees of future performance and actual resultsmay differ materially from those in the forward-looking statements.Factors that could cause the actual results to differ materially from those inforward-looking statements include market prices, continuedavailability of capital and financing, and general economic, market orbusiness conditions. Investors are cautioned that any such statementsare not guarantees of future performance and actual results ordevelopments may differ materially from those projected in theforward-looking statements. Forward-looking statements are based onthe beliefs, estimates and opinions of the Company's management on thedate the statements are made. Except as required by applicablesecurities laws, the Company undertakes no obligation to update theseforward-looking statements in the event that management's beliefs,estimates, opinions, or other factors, should change.
Neither TSX Venture Exchange nor itsRegulations Services Provider (as that term is defined in the policiesof the TSX Venture Exchange) accepts responsibility for the adequacyor accuracy of this news release.
1 Source: www.statista.com
2 Source “Newzoo” expect growth to continue with 8.7%year-on-year growth, ending the year 2021 with 240.0 millionoccasional viewers and 234.0 million eSports enthusiasts, a totaleSports audience of 474.0 million.
Copyright (c) 2022 TheNewswire - All rights reserved.