PEI - PREIT adds Lego attraction to DC mall Simon teams up with ghost kitchen operator

Mall owners are seeking to boost business for their tenants and entice shoppers back to malls with new attractions and services. This week, two mall operators announced such moves. In an agreement with Merlin Entertainments, PREIT (PEI -0.3%) is adding a Lego Discovery Center to a Washington, D.C., area mall, with the 32K-square-foot indoor attraction set to open in 2023. Separately, Simon Property Group (SPG -2.1%) is teaming up with ghost kitchen firm Kitchen United to offer a range of food ordering/delivery options. PREIT hopes the attraction will draw customers from a wider geographic radius and make the Fairfax County, Virginia, mall a destination for visitors to the Washington, D.C., area. "Experiential tenants have proven to be great catalysts throughout our portfolio and we expect that, upon opening, our trade area will expand by a two hour drive time, driving traffic and sales," said PREIT (NYSE:PEI) Chairman and CEO Joseph Coradino.

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PREIT adds Lego attraction to DC mall, Simon teams up with ghost kitchen operator