PRTH - Priority Technology enters gifting partnerships with Factor4 and GiftYa

• Priority Technology ( NASDAQ: PRTH ) has expanded their value-add tool-set by partnering with Factor4 and GiftYa to provide merchants with in-demand gift cards solutions.
• Under the partnership, Priority customers will be able to take advantage of Factor4’s omnichannel gift card and loyalty solutions enabling merchants to seamlessly process transactions in-store, online and on mobile devices via one platform.
• Joseph Harrington, SVP Sales/ ISO Development, announced, "Our collaboration provides an exciting opportunity for Priority to introduce GiftYa's new and innovative concept in card-linked gifting to merchants. With this new partnership, our partners gain a new source of revenue as well as a means of acquiring and retaining customers."

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