MZDAF - Prius Sales Are Falling But Other Toyota Hybrid Models Are Witnessing Strong Sales

For good reason, almost two decades ago, the Toyota (NYSE:TM) Prius became almost synonymous with “hybrid” - and largely for good reason. Toyota got the powertrain technology down right: It was smooth, reliably fuel efficient, and just plain reliable. Witness the Prius taxicabs in major cities that run over half a million miles without any significant issues.

Prius sales peaked in the U.S. in 2007 at 181,000 units and globally in 2010 at 509,000 units. It’s been downhill since then. By 2017, U.S. Prius sales were down to 66,000 units and in 2016