PRO - PROS expands collaboration with Microsoft to boost adoption of AI-backed digital selling

PROS (NYSE:PRO) announced a 5-year strategic alliances deal with Microsoft as an extension to its existing relationship. The go-to-market deal accelerates mass market adoption of true end-to-end digital selling technology so that companies can achieve more consistent revenue streams, greater customer engagement and sustained business resiliency. PROS Smart Configure Price Quote and PROS Smart Price Optimization and Management will serve as the AI-powered pricing and selling fabric allowing Microsoft Business Applications to embed its capabilities into each selling experience. The solution, built on the Azure cloud computing platform, will deliver AI-powered personalized offers within existing Dynamics 365 sales motion, reducing friction so that companies can deliver winning offers, faster. PROS will also address next-generation digital selling use cases defined by Microsoft Industry Solutions, including the latest vertical cloud Microsoft Cloud for Manufacturing. The combination of Dynamics 365 and PROS Smart Configure Price Quote enables manufacturers to sell even the most

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PROS expands collaboration with Microsoft to boost adoption of AI-backed digital selling