PRO - PROS Holdings: AI Tailwinds Continue To Drive Growth And Profitability

2024-07-25 07:01:57 ET

Summary

• Shares are down nearly 30% this year despite solid performance in the underlying business.
• Recent customer wins and partnerships indicate a promising outlook as enterprises increasingly adopt AI.
• The current valuation is attractive and offers significant upside potential, especially if management meets their 2026 targets.

Investment thesis

PROS Holdings ( PRO ) leverages AI to provide pricing optimisations for its clients. As more companies are driven towards using AI to improve and optimize their operations, PROS provides an effective way for its clients to improve their pricing strategies and thereby increase their sales and profitability. The PROS offering, originally developed for airlines' ticket pricing, has since been adopted across various industries for B2B sales applications....

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