PRO - PROS Holdings: Artificial Intelligence Technologies And Cheap

• With artificial intelligence, PROS Holdings, Inc. offers solutions to optimize e-commerce processes in business-to-business and business-to-consumer environments.
• PROS enhances the speed at which clients answer questions and generates tailored recommendations among other improvements.
• The company reports $308 million in cash with an asset/liability ratio of over 1x. I believe that PROS Holdings has sufficient liquidity to train sales personnel and develop new solutions.
• If management includes more selling scenarios like spot-order purchases or negotiated sales agreements, the selling process will become even more sophisticated.
• If management can successfully explain its pricing tools to business clients, sales would trend up.

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