PRPL - Purple Innovation: A Rising Digitally-Native Brand Unicorn Hiding In Plain Sight
The following presentation attempts to outline both the opportunities and challenges faced by the Company and its new management team as it seeks to capture its fair share of the rapidly emerging, digitally-native mattress market. While Purple (PRPL) faces challenges as it emerges from startup mode, the opportunities to grow into a profitable, truly differentiated player are massive and, importantly, not merely hypothetical or speculative. As a small-cap, public company with minuscule non-founder free float, Purple is not well covered by sellside analyst research. This presentation hopefully serves as a good overview of the Company,