QUBSF - Qantas Airways launches Luxury collection to raise revenue for survival

Qantas Airways (QUBSF) has launched a limited-edition line of athleisure-wear designed by leading Australian fashion designer Martin Grant, includes cashmere sweaters priced at A$425 ($305), hoodies costing A$275 ($197) and beach totes for A$350 ($251).Qantas has grounded the bulk of its fleet and cut 6,000 jobs and furloughed 20,000 employees.The airline raised A$1.9B equity to boost liquidity during the pandemic and bracing for a A$10N hit to revenue this financial year because of border closures and lower travel demand.Source

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Qantas Airways launches Luxury collection to raise revenue for survival