ENR - Quarantine Performance Review: Energizer Batteries
Background
The battery category was weak up through February 2020, and Energizer (ENR) was steadily declining in share. Since March, with quarantine effects, battery sales have been rising each week. But Energizer shares continue to be down, limiting the benefits from alkaline gains during this quarantine impact period.
Category Trends
For the 52 weeks ending February 22, the alkaline battery category was essentially level with year ago, at -0.1% which was actually an improvement vs. most of 2019. Without the lockdown, our forecast would have been for a level to slightly declining category for 2020.