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In this article I argue that the idea that a long-term Retail Apocalypse has driven the recent wave of retail bankruptcies and will continue to drive large numbers of retail firms out of business is wrong.
For clarity, note that “Retail Apocalypse” is used in different ways by different authors. Some refer specifically to the decline in retail jobs that began in 2016 and lasted a couple of years. The more recent, further decline in retail jobs is then sometimes called Retail Apocalypse 2.0. Other authors use the term to refer to a secular decline