XLP - Retail Sales Landmine
Ignore Black Friday and Cyber Monday. Those are merely an appetizer, an intentional preamble to whet the appetite of hungry consumers looking to splurge. The real action comes in December. People look, some buy, after Thanksgiving, but as anyone counts down the actual twelve days of Christmas and celebrates the eight crazy nights of Hanukkah that's when the retail industry makes its bank.
In 2016, the month of December was just one-twelfth of the calendar, 8.3% of all months, but counted for 9.8% of all US retail sales. It was almost exactly the same ten