MDLZ - Retailers See Halloween 2021 As More Fun Than Scary
- In collaboration with StyleSage, Refinitiv discovered that there’s been a 42% increase in Halloween costumes and accessories items online from one year ago.
- October to-date, 5% of the Halloween apparel online is completely sold out. The average discount for Halloween costumes & accessories has gone up to 19%.
- Despite the considerable increase in merchandise, the average discount penetration - the percentage of Halloween décor merchandise on sale - has come down from a year ago.
For further details see:
Retailers See Halloween 2021 As More Fun Than Scary