RBBN - Ribbon Communications' Expensive Customer Acquisition Strategy

• Ribbon Communications' goal is to rely more on their software offerings than on service and hardware, but they are still far from it.
• The networking function virtualization (NFV) industry is projected to grow at an annual rate of 22.9%, but competition is fierce and much stronger than Ribbon.
• I provide an in-depth overview of the technological development in the networking industry and explain where Ribbon places itself in the industry.
• Ribbon went on an acquisition spree in the last 4 years, acquired technology and more importantly new customers.

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