DAPP - RIP Digital Transformation We Hardly Knew Ye

• Let’s look at how great businesses are investing to make the physical world an integrated part of the digital experience consumers have spent two years perfecting - and now expect as they reengage.
• In 2020, we saw consumers doing three or four times more activities in the digital world than they did in the physical one.
• According to Mastercard March 2022 Spending Pulse data, retail sales growth in the online channel is nine times more than in-store, based on a comparison of March 2022 to March 2019.
• According to the PYMNTS Subscription Commerce Index, done in collaboration with sticky.io, roughly a quarter of consumers have retail subscriptions, with an average of roughly four retail subscriptions for each subscriber.

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